If you’re the client for analysis, insight or research, keep these questions in mind when you get results presented back… Read more Critical thinking – question your analyst!
Insight Analysis methodology – part 2
Part 1 explored the overall insight analysis cycle. This post unpacks the ‘Analysis’ part. Often after briefing, analysts go off… Read more Insight Analysis methodology – part 2
Insight Analysis methodology – part 1
I came to insight analysis with a mixed background. I had been a fundraiser, and because I’d worked in small… Read more Insight Analysis methodology – part 1
Data, Reporting, Analysis and Insight
We use these terms all the time, often interchangeably. As more organisations work to harness the power and potential of… Read more Data, Reporting, Analysis and Insight
There are no stupid questions
There are no stupid questions, there are only questions. Then why do we feel nervous about asking when we don’t… Read more There are no stupid questions
Knowns and Unknowns
This is the excerpt for your very first post.