Insight Analysis methodology – part 2

Part 1 explored the overall insight analysis cycle. This post unpacks the ‘Analysis’ part. Often after briefing, analysts go off to crunch the data and it can seem like your project goes into a black box and you don’t know what’s going on until at some point, a powerpoint with pretty graphs appears with someContinue reading “Insight Analysis methodology – part 2”

Insight Analysis methodology – part 1

I came to insight analysis with a mixed background. I had been a fundraiser, and because I’d worked in small organisations I’d tried my hand at many types of fundraising. The other side of my experience was from science where I studied psychology and neuroscience and worked on research on those topics. From that IContinue reading “Insight Analysis methodology – part 1”

Data, Reporting, Analysis and Insight

We use these terms all the time, often interchangeably. As more organisations work to harness the power and potential of their data the more these words enter the vocabulary of every day life. Working to gather requirements for data, reporting, analysis and insight, and to deliver them as outputs to my clients, it has reallyContinue reading “Data, Reporting, Analysis and Insight”